A soft and elegant classic-contemporary brand design which would appeal to both architects and home-owners alike.

The logo

As an architect turned garden designer it was important that this logo had a modern architectural feel, so to convey that we started with some very angular type - with its contrasting line weights and sheared letters it felt just the right side of elegant and strong. But just as the planting in Catriona’s schemes softens the look of buildings, we softened the feel of the angular typemark with some very subtle serifs on a few of the letter ends along with the elegant rounding of the letter R of Rowbotham.

The pattern

I was immediately struck but the beauty and fluidity of Catriona’s hand-drawn schemes and I wanted to bring her unique style into her brand design. Her hand-drawn tree “squiggles” became the basis of her brand pattern which adds a lovely depth and personal touch to this brand design.

Brand Essence

Understated Classic Contemporary Grounded