CAM Interiors

CREATIVE DIRECTION

BRAND DESIGN

A minimal and sophisticated brand identity design for high-end luxury interior designers.

The direction for this brand design was all about creating the perfect balance, resulting in the same effortlessly luxurious feel as their interiors.

The neutral colour palette is timeless and sophisticated, with the russet and brown tones adding warmth, comfort and approachability. A range of mid to light tones provides balance and versatility, and the neutral tones will allow for their room schemes to shine.

Typography is clean and minimal and reflects the architectural and linear nature of the interior designer’s design aesthetic. A combination of lines and circular shapes appear in many of their scheme designs and we chose to use these to symbolise their holistic + pragmatic approach . Textures are organic and reflect the materiality and craftsmanship of their schemes, but also symbolise the human and authentic side of the business.

Brand Essence

Balanced Refined Sophisticated

Moodboard and colour palette

Design

We had a feeling this was going to be a great collaboration, but you’ve exceeded our expectations and come up with something that aligns perfectly with the vision for our brand vision. It’s truly special!

— Chiara, CAM Interiors

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Catriona Rowbotham