Together we’ll look deeply at your story, your vision, your dreams for your business as well as well as the people you serve. I’ll listen carefully and using a combination of insight, intuition, strategy and experience help you clearly define your brand tone and essence. You’ll find this really helpful in gaining complete clarity on your business and brand.

This is the part where our time together begins to get really exciting and you begin to get an idea of how your brand is going to “feel”. A culmination of hours of research and insight where I pull together ideas and come up with a vision of how we can use design to set the right tone and create the right impression.

I’ll use this vision as my north star while I go deep into design mode and develop your logos and carefully curate a colour palette and font system along with any other visual elements you might need. Because we’ve already agreed on the vision (colours, font styles etc) before we move on to this stage, there’ll be no nasty surprises. Instead, you can be confident your brand design is going to be just what we’ve planned together – sensitive, meaningful and beautiful.

After you’ve signed off the design and I’ve handed over all your assets, I’ll show you how to implement your new brand design with real world examples, together with a brand style guide so that you’ll feel confident in using your new brand identity.