Brand Clarity Session

Brand Clarity

Strategic clarity and visual direction for brands ready to evolve

A focused 90-minute session designed to uncover what makes your brand distinct and translate that thinking into a clear visual direction for your brand.

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When your brand no longer reflects the quality of your work, it’s rarely a design problem. More often, it’s a clarity one.

The Brand Clarity Session gives you the space to step back, articulate what really matters, and gain confidence in where your brand is heading. It’s a calm, strategic conversation that helps you make sense of your ideas, sharpen your positioning, and understand how your brand should show up visually.

This session is designed for brands that are evolving, as well as those at an early stage who want to start on clear, intentional foundations.

What it is:

  • A structured, strategy-led conversation

  • Time to think clearly and intentionally about your brand

  • Focused on positioning, priorities, and direction

  • Calm, considered, and collaborative

What it isn’t:

  • A rushed brainstorming call

  • A logo or design sprint

  • A generic framework applied to every business

Check availability for a Brand Clarity Session →

How it works

1. pre-work (prior to the website week)

You’ll complete a short questionnaire so I can review your business, brand, and website in advance.

2. 90 Min brand clarity session

We’ll explore what’s working, what feels misaligned, and where the real opportunity lies, translating instinct and experience into clear direction.

3. CLARITY summary and STRATEGIC visual direction

After the session, I’ll create a written summary of our discussion alongside a Strategic Visual Direction - a curated visual snapshot that translates our strategic thinking into a clear look and feel.

What you’ll receive

Brand Clarity Summary

A written overview capturing:

  • Your brand positioning and point of difference

  • Key themes, language, and priorities

  • Clear next steps for moving forward

Strategic Visual Direction

A considered visual interpretation of the strategy.

This curated visual snapshot brings together tone, texture, colour, and references to express the feeling of your brand direction. It’s not a finished identity, but a clear visual north star designed to align thinking, inspire confidence, and guide future design decisions.

Clients often tell me this is one of the most valuable parts of the process.

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Why it works

Most people sense when something feels off with their brand, but struggle to articulate why — or visualise what “better” actually looks like.

This session gives you clarity in both words and visuals. Through a focused strategic conversation, we uncover what really matters to your brand. The Strategic Visual Direction then translates that thinking into a clear look and feel, helping you see your brand more clearly and trust the direction you’re heading in.

It’s particularly well suited if your brand no longer reflects the quality of your work, or if you’re building something new and want to start with clarity rather than guesswork. The aim isn’t to rush decisions, but to create a strong, grounded foundation so the next step feels obvious rather than overwhelming.

Check availability for a Brand Clarity Session →

Ready to move forward?

This session is designed to give you clarity and confidence before making bigger brand decisions.

Brand Clarity Session (90 minutes)

Including Brand Clarity Summary & Strategic Visual Direction: £450

If you decide to move forward into a full brand identity project, this session is deducted from the total project fee.

Check availability for a Brand Clarity Session →

Sessions are intentionally limited each month to ensure focus and depth.

When your brand feels a little out of step, this is your space to slow down and find clarity.

Your Questions, Answered

  • This session is a good fit if:

    • Your brand feels misaligned with where your business is now

    • You’re considering a rebrand but want clarity first

    • You value thoughtful, strategy-led design

    • You want decisions to feel grounded and intentional

    It may not be the right fit if you’re looking for a quick logo or purely visual refresh without strategic thinking.

  • No. This is a strategy-led session focused on clarity and direction. While you’ll receive a Strategic Visual Direction after the call, this is not a logo or brand design session.

  • It’s a curated visual snapshot that translates our strategic thinking into a clear look and feel. It helps express the tone, texture, and overall direction of your brand without locking anything in or jumping straight to finished design.

  • No. The Strategic Visual Direction is intended as a reference point, not a final identity. It’s designed to guide future design work and ensure decisions are aligned, whether you continue into a full rebrand or take things forward later.

  • Yes. Many clients book this session to gain clarity before deciding what to do next. There’s no pressure to continue, and the session is valuable in its own right.

  • If you proceed into a full brand identity project with me, the cost of the Brand Clarity Session is deducted from the total project fee. The strategic work we’ve already done forms the foundation for the next stage.

  • You’ll receive both within a few working days of the session.

  • That’s completely fine. If you’re unsure, submit the enquiry form and I’ll let you know honestly whether Website Refresh Week is the best fit, or if another approach would serve you better.

  • Payment is taken in full at the time of booking. This secures your session and allows me to complete the pre-work in advance.

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Explore the brand clarity session

Fill out my quick form if you’d like to know more and I’ll get back to you within 48 hours